Wirebeat
Automated multi-language news analytics engine applying ML to classify sources, reduce bias, and reward depth of reporting.
Adam Kelly · Strategic Workforce Planning
An accomplished leader with 10+ years’ experience in People Analytics and Strategic Workforce Planning. I translate evolving commercial strategy into impactful workforce interventions across recruitment, learning, and performance, building future-ready, skills-led organisations.
Location: London, United Kingdom · Phone: +447525477177 · Email: contact@adamkelly.co.uk
Expertise & Focus
- Strategic Workforce Planning, skills intelligence, organisational design, forecasting, and linking workforce metrics to financial outcomes.
- People Analytics: Building innovative insights to help connect business strategy to future workforce design, enhanced productivity and reduced costs.
- Storytelling: Combined visuals and storytelling to make data accessible, actionable, and persuasive.
- Leadership: built and led SWP Centres of Excellence; advised FTSE 100 and Fortune 500 on skills-first, AI-enabled workforce transformation.
- Technical: SQL, Python (Pandas, scikit-learn), R; dashboards in Tableau and Power BI; cloud data platforms; Workday and SAP SuccessFactors.
- Methods: demand and supply modelling, scenario planning, skills taxonomies, board-ready analytics, and clear data storytelling.
Experience
Senior Manager, PwC (2023–Present): Head of UK Strategic Workforce Planning CoE. Built a skills-led planning framework linking business strategy to workforce interventions and AI-enabled productivity gains.
Consulting Manager, Deloitte (2017–2023): Led SWP programmes across public sector and healthcare. Delivered a national workforce insights tool and stood up a flexible contingent workforce response during Covid-19.
Senior Data Analyst, Pearson (2013–2017): Delivered global KPI frameworks and SQL-driven analytics. Led BI migration to MicroStrategy and streamlined reporting across HR and Finance.
Business Analyst, Bupa (2010–2013): Implemented a new claims assessment process in an outsourced back office, saving £10m+ annually and preventing ineligible payments. Built a performance management tool for 600 employees to enable targeted coaching, internal benchmarking, and better use of skills.
Education
Chartered Institute of Management Accountants (CIMA): Chartered management accounting studies and professional training.
MSc International Business Management, Manchester Metropolitan University (2012): Postgraduate study covering strategy, economics, and data-driven decision-making.
PG Dip Economics, University of Manchester (2011): Graduate diploma with emphasis on quantitative methods and applied economics.
BA (Hons) Business Studies, Manchester Metropolitan University (2010): Undergraduate degree focusing on finance, operations, and analytics.
Highlighted Projects
Talent Sense
SWP proof-of-concept with predictive insights, skills overlays, and scenario planning to optimise workforce performance.
Academic Dictionary
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